Monday, January 22, 2007

Giella, Custom Blended Cosmetics

Giella, custom blended cosmetics


This is a fantastic idea- custom blended cosmetics where you decide what you want from beginning to end. Choose matte, shimmer, specific color, finish, you can even choose what scent you want your products to have. You are in complete control of your makeup. Giella offers nail polish as well, so you truly have a hand in whatever you desire. Imagine having a makeup case full of things made just for you and no one else?

This brand was sold exclusively at the high end department store Henri Bendel but now every doll face can choose her own custom- made makeup by shopping online. Be sure to check out the brushes and tweezers, I am seriously lusting after both.

I was able to try out a few of the cosmetics and wow! High quality cream, bronzer, highlighter and nail polish. Knowing I had a hand in my products made the experience more fun and lots more personable. I was even able to make my own lip gloss which is the perfect shiny pinkish color with a hint of shimmer- we call it Dollface!

I am honored to have Giella on my site to do an interview. Being a huge fan of makeup and all things girly, I am in awe of this brand. I know you will love it like I do! I cannot wait to see what else Giella comes up with, especially the custom fragrance with perfume oils...

What inspires you?

  1. People. I like to observe what different cultures wear, eat; how they spend their leisure days and what is most important to them.
  2. Social factors. Trends in leisure, education, jobs, travel, family
  3. Entertainment. Movies, theater, music



Where did you get this great idea for women to customize their own makeup?

Customization is the new standard – from jeans, fragrance, coffee, jewelry and handbags. People know exactly what they want and they want it quickly and at a reasonable price. They are tired of spending money on products that are “almost” right and sit in their drawers.

Customization is empowering; it gives people control over their purchases.

I feel very good about providing products and services to people who are truly satisfied. It’s rewarding.


How did you go about creating this line- were you sitting there one day and then decided to go ahead and make your own cosmetics...?


It was basically a continuation of what I had been doing at Vidal Sassoon. When they exited the cosmetic business, my position as National Sales Manager was eliminated. I had so much invested:

  1. 12 years in formulating colors and products
  2. Experience with chemists and packaging suppliers
  3. Developing a reputation as a makeup artist
  4. Product development
  5. Expertise in marketing
  6. 3000 clients whose custom blend formulas I had on record and who were extremely loyal

I just finished my MBA and felt very comfortable with business knowledge. I had a window of opportunity to take on this venture.

If you had to design a perfume, how would it smell and what would you call it?


It would smell sexy, sophisticated yet gentle. I know it would have some notes of citrus, amber and rose in it. And, for the name, it would be Rose, after my grandmother who was a major influence in my life.


What do you want people to know about you?

I love meeting new people and making new friends. I also like making people feel good about themselves and put a smile on their face.


What else do you have in store for your cosmetics line?

Custom skin care and custom fragrance with pure perfume oils.





1 Comments:

Anonymous jr said...

Yes Giella herself is a nice, professional individual HOWEVER one of her staff of which Giella stands behind is prejudice. If you demand exact matches and you do not look like a barbie doll > shop elsewhere as Katrina who puts on her smile even when taking back incorrect match after incorrect match, when you complain about her to Giella who ALWAYS makes herself available, her help provide a lot less help. I myself pointing out the gross incorrect matches and received new product that was still not correct, had to send it to her via mail and 7 lipsticks later *as I kept all the incorrect matches as they are in the same color family and I can mix them* I still do not have an exact match, on top of which I was treated horribly by her staff because I came in baggy clothing and was not wearing my expensive jewelery as I never do whilst in the city, meanwhile her little helper who obviously makes many mistakes and does many re-dos and smiles and smiles could not afford my cheapest ring, nor should anyone judge a book by its cover, or weight, but apparently a counter girl determines just who Giellas clientèle are. I was intending to sue both the store HB and Giellas company, but it is not fair to cost Giella (who is very nice woman) any heartship, other then loosing a very good customer and the pr and referrals I in the past gave. I prefer prescriptives for making lipsticks as the service is not prejudice and it costs the same and the product is higher grade. However, the only thing that sets Giella apart from other custom blends is her particular brand of micas etc for eyeshadow no BUT THEN AGAIN WHO CAN have products made while not there in person when trying to make a shadow color. Disgusting to have such a prejudice representative of ones brand although I personally know that Giella at least in a professional capacity is not of the same low manner as her counter girl Katrina.

4:43 AM  

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