Thursday, October 30, 2008

MAC Mineralize Sheersheen Powder


By now you are well aware of all the hype surrounding mineral makeup. And MAC, always on the forefront of trends and technology and creating new collections, offers a line of Sheersheen Powder. Or Poudre Libre, as the packaging says. That reminds me of Nacho Libre. Not to get off track but did you see that movie?


MAC is awesome, their products never let me down. I tried two Mineralize powders, two Poudre Libres. Silver Aura and Lucent. You can't just apply it all willy-nilly. It takes a little finesse and a puffy brush. You sort of swirl it on your face in delicate strokes and don't over do it! You certainly don't want a caked on look. I was apprehensive about the mineral trend but Im on board now.

I wanted to share this information with you because if you love beauty like I do, you will find it interesting.

NICK GAVRELIS, VICE PRESIDENT DIRECTOR OF GLOBAL PRODUCT DEVELOPMENT/ ISABELLE ROVNER, DIRECTOR OF GLOBAL PRODUCT DEVELOPMENT

What makes M·A·C Mineralize different from other mineral brands?

M·A·C is the makeup authority and known for professional, stay-true makeup colours and textures. M·A·C has always used minerals in its makeup products, but the introduction of M·A·C Mineralize called for the development of special formulations and innovative techniques. These new methods allowed us to create Baked, Loose and Fluid Mineralize Products. Baked: Mineralize Skinfinish, Mineralize Skinfinish Natural, Mineralize Blush, Mineralize Eye Shadow

These formulas are free of traditional binders found in pressed powders and are baked for 24 hours through a unique process on terracotta tiles. The result is superb skin adhesion, pure colour, luminous dimension and a luxurious light finish.

Loose: Mineralize SPF 15 Foundation Loose
Many competitive mineral loose foundations can yield high buildable coverage, but with a more shimmery finish on the skin. M·A·C Mineralize Foundation Loose needed to be different. Our approach was to create a fresh-looking medium buildable coverage in a natural finish, but without the pearly shine.

We also set out to have greater shade integrity; other mineral loose foundation shades that provide SPF coverage often have a greying of colour due to the active ingredients. We formulated M·A·C Mineralize Foundation Loose to offer the best of both worlds: SPF 15 protection with true shade integrity.

Our “Caplicator” is also a unique point of difference. The built-in applicator puff allows for a more portable and less messy way to travel with Mineralize Foundation Loose. It also allows for flexibility – use with the Caplicator or a traditional makeup brush. M·A·C 109 and 182 Brushes are designed specifically to pick up just the perfect amount of product and give a beautiful precise application to face.

Click here for more about MAC.

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5 Comments:

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