Sunday, March 29, 2009

Melanie Segal's Platinum Publicity: Kids Choice Awards



Stride Right shoes
Someone was at the Stride Rite booth picking out shoes from Marcia Cross's twins.

Last Wednesday I attended Melanie Segal’s Platinum Publicity event for the Kids Choice Awards. It was held at the Magic Castle in Hollywood. If you’ve never heard of this exclusive gathering place, let me tell you about it. Perched in the Hollywood Hills, the Magic Castle is a place where not just anyone can walk in. You must whisper the secret password to make the bookcase swing open and allow you access to the club.


Reserved for magicians, somehow the Magic Castle let Melanie hold the event in the elusive halls. Maybe she secretly studies magic in her spare time- I don't know but it was a very cool place to hold an event. When you walk in to the Castle, you notice how very old everything is. It looks like it should smell musty and be very dusty with cobwebs dangling in the corners. The Magic Castle is a treasure trove of artifacts from the world of the supernatural. Posters and photos line the walls and there are so many architectural details, you don’t know where to focus your eyes. Its dark and a little creepy, old fashioned and I swear I felt a tingle go down my spine as we walked up the carpeted stairs.


We were assigned a personal assistant (for lack of better term) to show us around and walk us through the maze of vendors once we reached our final destination. Down the stairs, to the side, around the corner, turn left, more stairs…I couldn’t have found my way back if I tried.


Everything was very organized, our assistant helped introduce us to everyone and we were able to meet many cool people. One of the first stops was to the Stouffers suite where I decorated my own plate. Of course I drew a little Marilyn Monroe caricature with Hello Dollface written on it. I sat next to Wayne Brady and his adorable daughter. I wanted to blurt something out about watching him on Who's Line is It Anyway but--- I didn't.


Jewel and Melanie Segal

We made our way around the room, meeting vendors and chatting about new products which was so much fun. Since we arrived at noon when the event began, it wasn’t too busy or crowded although celebs were pouring through the doors as we began to say our goodbyes. Isn't that always the way, things begin to heat up as its time to go! The sweet smell of cupcakes and cotton candy hit us as we winded our way around the room. There was a huge tower of cupcakes, a cotton candy machine next to the Bonne Bell LipSmackers display and the Wrigleys 5 Gum. My stomach rumbled dispite the fact I had eaten a giant frittata at the Griddle Cafe earlier.


Our last stop was for a quick nail polish change from the girls at Mani-Pedi-Cutie. I choose Bubble Bath by OPI, the color that Giada de Laurentiis wears on her cooking show. On our way out the door, I met the adorable girl behind the brand Nettie Scrub, an all natural line of products including balms and scrubs which smell divine!

I will be playing this soon, Guilty Pleasures


And then it was over and we were back in the car, headed home. What a fabulous time! Big thanks for Melanie Segal who always, always throws a fabulous event! I enjoyed the Magic Castle- way cool if not just a wee bit creepy!


Kristy Swanson

Check out the vendors who showed up to promote their goods:

Dream Arcade, Dance Dance Revolution. ManiPedi Cutie, Stouffer’s, Flip Video, Blockbuster, Dance Dance Revolution, Richard Solo Electronics, Transworld Skateboards, Crayola, PNY computer electronics, Wrigley’s 5 Gum, Scholastic books, K’Nex, Stride Rite, the Game Doc, Lipsmackers, Barts Carts, Fab Fan Arcade Game, P.A.C Perfect, Guilty Pleasures celebrity trivia game.

Stouffer’s provided enough meals to Feed LA for a Day – supplying approximately 70,000 people with food. Research from The National Center on Addiction and Substance Abuse at Columbia University (CASA) supports that kids who eat meals together with their family are less likely to smoke, drink or use drugs.

“Celebrities are trend setters.” Says Melanie Segal, owner and CEO of Platinum Publicity. “If we can get celebrities to show the world the importance of family values and giving back, then we can slowly make the world a better place – one meal at a time!”

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